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Point of Sale Tobacco Pricing Policies ChangeLab Solutions Tobacco Industry Targeting Young People Tobacco Tactics Creating and Implementing a Community Focused, Culturally Tailored Health Marketing Campaign to Address Menthol Cigarette Use in Los Angeles County A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and Big Tobacco targets AAPI (Asian American and Pacific Islander) and LGBTQ+ communities using predatory, calculated marketing strategies that exploit social isolation, stress, and cultural values to drive up tobacco sales. Tobacco companies use retail tactics like colorful displays and discounts that appeal to youth. See how these marketing strategies affect young people and how communities can take action: https: truthinitiative.org research resources tobacco

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