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And menthol is far more popular among youth than among adults, said Cunningham

Tobacco advertising became more commonplace during the 1920s and 1930s when companies like Lucky Strike & Camel employed catchy phrases and visuals to market their cigarettes

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The new warning labels are to take up the top half of a pack -- both front and back -- of cigarettes and contain "color graphics depicting the negative health consequences." Warning labels also must constitute 20 percent of advertisements.

This might seem high, but remember that absorption rates via vaping are generally lower than smoking