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National Menthol Strategy The Center for Black Health & Equity Ads Contributed to Hooking Black Smokers on Menthols. Now CU Experts Are Fighting Back Creating and Implementing a Community Focused, Culturally Tailored Health Marketing Campaign to Address Menthol Cigarette Use in Los Angeles County Why is menthol cigarette usage more prevalent amongst Black and African American individuals? It's not just a matter of preference; it's rooted in systemic factors. Historical targeting: Big tobacco Menthol cigarette ads targeting the Black community throughout the decades The tobacco industry has aggressively marketed menthol cigarettes to the Black community for decades, trying to use advertising to associate their deadly addictive products with cultural identity.,

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