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In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C Plain packaging: legislative differences in Australia, France, the UK, New Zealand and Norway, and options for strengthening regulations Tobacco Control Plain cigarette packaging likely to snowball globally Australia: Plain Cigarette Packaging a World First Global Voices UICC welcomes the favourable WTO ruling on plain tobacco packaging UICC Tobacco plain packaging your guide Australian Government Department of Health, Disability and Ageing
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