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Lord, who is president of Lord, Geller, Federico, had considerable familiarity with the style of cigarette commercials, having been at one time a cigarette-commercial copywriter at the Young & Rubicam agency and at another time a creative supervisor on cigarette accounts at the Benton & Bowles agency

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In March 2017, during a presentation at Vapexpo in Lyon, Farsalinos said, No, the IQOS is not a safer alternative to a modern e-cigarette which has fewer toxins in its vapour

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It is part of JTIs strategy to tap into rapidly growing numbers of travellers from Mainland China

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