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IQOS (brand value up 8 percent to $3.5 billion) is the fastest-growing tobacco brand, driven by rising revenue from smoke-free products

Black and yellow with the freshly chromed hardware and mahogany accent are just perfect

Soft packs are flexible and convenient, allowing for easy storage and portability

Harlequin has a sweet mango and earthy flavor that reflects its exotic landrace heritage

VERSATILE PROP - Whether for a costume, theater production, or film shoot, these faux cigarettes serve as fantastic props, adding a captivating visual element to your performance

Seeing this difference as a potential market, these companies set ad campaigns and marketing tactics to the Black community