soft pack cigarettes discontinued My Last When I Quit in 1988. Still have It 37 Years Later : r/GenX Unopened 1909 Sweet Caporal Cigarettes

The goal is to make it less automatic

[3] This was dismissed by its designer

If you had a cigarette at your friend Beth's party because you associate her parties with having a nice cool smoke on the back porch, then you should either avoid her parties for a while or come equipped with gum, a dessert, or a game plan for beating the craving

WHO also found evidence that plain cigarette packaging

Fill your Zen tubes with any tobacco and take advantage of the 17mm filter, the robust flavor, the high-grade paper, and the relaxing process of smoking

The findings were backed up by a report from the Australian government, which showed a similar drop in smoking prevalence - 0.55% - following the introduction of plain packaging there in 2012