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An online randomised controlled experiment

"Minimising harshness and adaptive to user experience, JUULs design facilitates initiation to a high nicotine, and ultimately, highly addictive vaping product." Judith J

By the the time we have good data, the tobacco industry has come up with a new product thats really exciting to people. Big tobacco now speaks the language of harm reduction and a smoke-free future, but Gernt notes this ambition does not line up with the billions still spent on marketing cigarettes and suggests any charitable notions from the tobacco industry should be taken with skepticism

Cigarette advert advertising Benson & Hedges on Garrick Theatre programme for 'Sleuth' 1973 cigarette advertisement Captions are provided by our contributors

Rice Paper : Made from processed rice, this type of paper is ultra-thin and burns slower than wood pulp paper

American Grown: Sourced from domestic crops in North Carolina for a reliable flavor profile