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Marlboro Man goes artisanal? Tobacco Control History of the world in 52 packs 10. The Marlboro flip top box An Unfiltered Oral History of the Marlboro Man The Marlboro Man was the iconic face of Marlboro's filtered cigarette campaign, created by ad agency Leo Burnett in the 1950s. Initially launched to rebrand Marlboro as a rugged, masculine choice, the The Most Iconic Rebrand in History (Marlboro) Robert Norris became widely recognized as the Marlboro Man after being recruited in 1954, when advertising executives spotted him on his Colorado ranch with his children. He went on to appear in
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