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This, therefore, led to an increase in demand for filtered cigarettes as they were considered to have less impact on the consumers health it was recognized that by incorporating filters into cigarettes whilst maintaining the same stick length, less tobacco was required and less tar was delivered to the consumer

Marketing Strategy Definition of the overall digital strategy, coordinating all communication channels to support brand growth and consolidate its market positioning.

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Vapor refers to the gas form of a substance thats normally a solid or a liquid