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Use them to add character to a shelf, store small trinkets, or enhance a themed display

Once the e-liquid is depleted or the battery is exhausted, the entire device is discarded

That creates a closer link between big brands and small producers, with tax breaks for large producers, and employment opportunities for smaller ones

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Zepto has sped up its store expansion, increasing its target from 700 to 1,200 stores by March 2025

The company is aggressively expanding in international markets including China where it has set up virtual stores on Tmall, an Alibaba Group site, and on JD.com, another major online retailer