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cigarette ads 1920s The Center for the Study of Tobacco and Society: How cigarette companies targeted women through advertising Marlboro Modern 1948 Ad Chesterfield Cigarettes Tyrone Power Factory ORIGINAL ADVERTISING TM1 Modern Menthol img1901 Selling Cigarettes to Women: "You've Come a Long Way Baby." NOT Strategic communications Marlboro's advertising campaigns became some of the most influential in modern marketing history. In the 1950s, the brand moved away from its earlier image and rebuilt itself around a harsher, more masculine

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