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There is no smoke without brands! Graphine branding, brand strategy and brand design Marlboro's cowboy advertising campaign began in 1954, when the brand deliberately rebranded itself using imagery drawn from the American West. Cowboys, horses, and wide open landscapes were chosen to project independence, toughness, and Marlboro maker Altria 3Q profit more than doubles San Diego Union Tribune The Marlboro Man Phenomenon: How a Cowboy Redefined Cigarette Marketing in the 1950s Brandvertising The Truth about the Marlboro Man Philosophy of Shaving Marlboro Man goes artisanal? Tobacco Control
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