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Smoking has therefore been categorized as the world's biggest preventable killer

But he thought that infractions by licensed retailers were few, compared to a burgeoning underground trade by unregistered bootleggers who sell out of backpacks, apartments and the trunks of their cars

Innovative approaches such as this app are much needed to support people give up tobacco, which they may be aware is harmful, but are unable to quit for various reasons, said Dr Poonam Khetrapal Singh, Regional Director, WHO South-East Asia Region, launching the app

The line has already been made available in Russia, Ukraine and Romania, and will roll out into nine travel retail markets by the end of 2012

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Get Support - Talk to friends, family and quit-smoking communities, and use resources like the NHS or Riot Rehab to find support groups