ugliest color cigarette packages In defense of Pantone 448 C, the so-called 'ugliest color' Plain cigarette packaging has arrived,

Plain cigarette packaging has arrived, but will it reduce smoking? Smoking The Guardian World's ugliest Pantone colour 448C is being used to deter smokers How a "ugly" color reduced cigarette sales by 32% Saikat Mazumdar posted on the topic LinkedIn The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r interestingasfuck In Norway tobacco companies aren't allowed to brand their packaging in order to discourage sales. The specific color is Pantone 448C, the ugliest color in the world : r Damnthatsinteresting The World's Ugliest Colour? Colour Studies

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