Today, weve announced two significant milestones to enhance our next-generation product business globally, further enabling us to meet the demands of todays consumer. Commenting on the deal, Bonnie Herzog, managing director of beverage, tobacco and convenience-store research at Wells Fargo Securities LLC, New York, said, We believe this strategic framework could ultimately have a significant positive financial impact, particularly for RAI, since RAI's licensing arrangement with BAT allows RAI to participate in the global e-cig category, which we continue to anticipate will generate significant growth and profits. She continued, By joining forces and leveraging each other's strengths, these two companies will likely accelerate the pace of e-cig/vapor/reduced risk products' growth on a global basis and importantly will be able to more successfully engage with regulators both in the U.S
Nicandro Durante, BAT's chief executive, said: "We have been shareholders in Reynolds since 2004 and we have benefited from the success of the present management team's strategy, including its acquisition of Lorillard, which we supported with our own investment in 2015
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Chem Res Toxicol 33(7):18821887 Ldicke F, Haziza C, Weitkunat R, Magnette J (2016) Evaluation of biomarkers of exposure in smokers switching to a carbon-heated tobacco product: a controlled, randomized, open-label 5-day exposure study
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