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Motor racing, tobacco company sponsorship, barcodes and alibi marketing Tobacco Control Motor racing, tobacco company sponsorship, barcodes and alibi marketing PMC Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co sponsors' third party advertising Tobacco Control 1997 #OnThisDay 3 December, the European Union announced a sweeping ban on tobacco advertising in sports, ending nine years of negotiation. Though the British government supported the ban, it advocated for October 7, 2007 EU law banned tobacco advertising in sport, but Ferrari had one last smoke at the 2007 Chinese GP f1 cigarette sponsors tobacco sponsorship in f1 Tobacco company not looking for sponsor deal with Lotus
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