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Not to be outdone, Charlotte, N.C.based electronic-cigarette company Blu is making a push to update "social smoking for the social networking era," says Joshua Brustein in The New York Times

This combination dramatically reduces the natural harshness of the smoke, giving you an incredibly smooth throat hit and a highly satisfying finish.

We formulated a unique balance of menthol and clove so that menthol smokers can enjoy the chill without losing the pleasure of their clove moment

doi: 10.1177/1179173x231172259 29

Many people who disagree with using filters often misunderstand their purpose, thinking they're meant to filter out smoke, which isn't their primary function

Its not a new idea