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We continue to make investments to ensure we can satisfy this growing interest, developing new innovations and pushing the technological boundaries to deliver for our consumers

Most screening issues stem from uncertainty or unclear packaging, not from tobacco itself

The UK government clamped down on tobacco manufacturers last year by passing standardized-packaging legislation that would eliminate nearly all semblance of the branding cigarette-makers use to differentiate their products

22,27 Evidence from internal tobacco industry documents show that certain pack shapes, such as slim, rounded, oval and booklet shaped packs, have been deliberately engineered to increase appeal among younger audiences

And if you want to know how that works, try podcast 736