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Tobacco might be a definite Bad Thing, but trying to persuade people to put a burning paper tube of dangerous acrid leaves in their mouths has led to some extraordinary feats of creativity

Trading cards from non-tobacco products persist (such as the ever-popular Pokmon trading cards), but the hobby epitomized by Phineas T

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But we must not forget the 6m adults in the UK who already smoke, risking their health every day and placing huge pressure on the NHS. How have the industry and others responded