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How menthol cigarettes became Black Americans' preferred smoke. Black Health, Equity and Menthol Cigarettes with Michael Scott Resources & Facts Caffee, Caffee, and Associates Public Health, Inc. For decades, Big Tobacco has engaged in targeted marketing of menthol cigarettes to African Americans, who suffer high rates of tobacco related death and disease. Menthol makes cigarette smoke less harsh (but just Menthol Marketing Exposes Institutional Racism ASH > Action on Smoking & Health The FDA's menthol ban and the 'moral dilemma' of marketing to Black customers WHYY

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