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Technically, youre releasing vapour every time you vape

And like drinking, it is classified as such by the World Health Organisation (WHO)

E-cigarette advertising is on television and radio in many countries that have long banned similar advertising for cigarettes and other tobacco products and may be indirectly promoting smoking conventional cigarettes

Manufacturers claim e-cigarettes are a safe alternative to smoking regular cigarettes

In 2013, 73% of young people correctly said that vaping is less harmful than smoking, falling to just over a quarter (26%) in 2026 (Figure 15)

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