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1938 Collection of Novelty Postcards of Children Smoking Postcards 1900s 1970s Mommys Marlboros Before being promoted in the 1950s as a symbol of manliness, Marlboro had been marketed for three decades as a womans cigarette, with tag lines such as Mild as May and Red tips to match your pretty red lips. The rainbow of Marlboro ads below (from the popular family weekly magazine The Saturday Evening Post) comes from the post-World War II baby boom era when images of beaming infants adorned advertising campaigns for countless products

In this LA Times article from 1992, titled The Sweet Smell of Success, gamblers were found to drop 45.1% more coins into slot machines in an area that was scented with a pleasant odor. Clearly, smell is a strong part of marketing and, judging by these results, justifiably so

Social Smokers The lighter tobacco profile appeals to smokers who prefer occasional smoking

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CDC Office on Smoking and Health