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Women Smokers: What Does Gender Have to Do With Problem? The New York Times When smoking was a feminist act The Washington Post Torches of Freedom: How the Cigarette Captured Female America (and Accidentally Created the PR Industry) by James Schechner Medium Big Tobacco's Spin on Women's Liberation The New York Times A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and How Gen Z Brought Smoking Back

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