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In fact, for many years, all NAS cigarette packs and ads that contain an additive-free claim, have disclosed that No additives in our tobacco does not mean a safer cigarette. Going forward, she said the company will feature a revised disclosure that states: Natural American Spirit cigarettes are not safer than other cigarettes. Were also producing new advertising and point-of-sale materials that are based on the theme Real

The most popular posters, called yuefenpai (calendar posters), were a marketing sensation and became key publicity tools to promote everyday products including cigarettes, cosmetics, and pharmaceuticals

Research suggests that while the price of premium versions of the American tobacco giants flagship Marlboro marque has increased by as much as 11 per cent in the last year to 16.88 per pack, the cost of cigarettes sold in the UK under the Chesterfields brand has risen by an average of one per cent to 9.89

Following the large increase in excise duty at the end of April 2010, and coinciding with the implementation of plain packaging in late 2012, new brands such as JPS were introduced that were priced well below existing value brands, forming a new supervalue market segment

*Based on an external Consumer Perception Study of 47 participants, after 30 days

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