History [edit] Dakota was introduced in 1990 and was mainly marketed towards 18 to 24 year old blue-collar "virile females" with no education beyond high school, held entry-level service or factory jobs, had no career prospects, and had a high probability of being unemployed or employed only part time, who wear casual clothes (e.g., jeans, knit tops, sweaters, shorts, warm-up suits, and sweatshirts and sweatpants) and wore little makeup, their taste in television programs included evening soap operas and situation comedies with working-class heroines, such as Roseanne, and their music tastes centered on all-male, classic rock bands, in an attempt to displace the Marlboro brand, without diluting Reynolds' dominant Camel brand's appeal to males
Sara Prem, director of advocacy for the American Lung Association in Kansas City, said students have a range of readily available help for quitting
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