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First Versions: Marlboro The Marlboro Man was the iconic face of Marlboro's filtered cigarette campaign, created by ad agency Leo Burnett in the 1950s. Initially launched to rebrand Marlboro as a rugged, masculine choice, the The Most Iconic Rebrand in History (Marlboro) Marlboro Man goes artisanal? Tobacco Control Marlboro Prototype Cigarette Box Smithsonian Institution Marlboro Product Evolution: How Flavours Changed Over Time Top Smoke
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