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Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share The 10 best selling cigarettes in the U.S. CigsSpot Philip Morris CEO Says It Will Stop Selling Cigarettes In The U.K. In 10 Years : NPR History of the world in 52 packs 10. The Marlboro flip top box How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett You think flavor went up in smoke with filters? Try Marlboro.

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