asbestos cigarettes ad Tobacco companies are savvy about the power of branding Cross-section of an asbestos-laden cigarette

Cross section of an asbestos laden cigarette filter. Kent's Micronite filter cigarettes were popularly marketed as a "Taste Improvement" and "Kind on the Lungs." 1953 Kent cigarette ad promoting its Micronite filter which contained crocidolite asbestos, one of the most toxic types of asbestos : r OldSchoolRidiculous The Rise and Fall of Book Advertising Enjoy Life to the Fullest from 1952 to 1956, Kent Micronite filter cigarettes were heavily marketed with claims of superior health protection, despite containing a dangerous form of asbestos. Lorillard Tobacco Company advertised the Kent "Micronite" filter 1953 Kent Cigarettes, Kleenex Tissues, Palmolive Aftershave Vintage Print Ads Cigarettes & Asbestos Filters: 2 Terrible Things Worse Together

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