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The branding remains subtle and refined, consistent with Dunhills overall premium positioning, and stands out on shelves with its confident, dark aesthetic

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The inner wrapping is foil covered on both the 1941 and 1942 packs, indicating early production as the inner foil wrapping changed to paper in 1942 for wartime material needs

Building upon earlier experimental studies conducted overseas, a team of Cancer Council Victoria researchers led by Professor Melanie Wakefield showed a strong link between reduced branding on cigarette packaging and peoples more negative appraisal of cigarettes

While one survey of 40,000 US adults found that 8% were aware of them, only 0.5% had ever used one of the devices