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But organised crime networks have become more sophisticated and as demand for cheap cigarettes has grown, they've adapted their operation from farming to importation

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Within those constraints, however, there is still substantial space for brand expression, and packaging design remains one of the primary competitive levers available to tobacco brands

Likewise, it is worth considering banning flavors occupying a certain level of market share, inspired by the European TPDs ban on flavors with more than a 3% market share [30]