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Torches of Freedom Wikipedia The 'Torches of Freedom' campaign from 1929 was one of the earliest examples of identity marketing. Edward Bernays a propagandist in World War 1 and the nephew of Sigmund Freud Blowing Smoke: The Mating of Propaganda and Public Relations John W Harding BBH_Labs The Advertising Superpower: The Ability to Normalise Edward Bernays (1891 1995), Sigmund Freud's cousin, played a key role in manipulating advertising campaigns in mid 20th century USA, including the "Torches of Freedom" campaign in which he reshaped the (then taboo) perception of women We are what we consume ICIMOD

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