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Raising taxes on cigarettes arent just a way to cover some of those costs, theyre also a way to shape consumer behavior

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The effect of smoke on the lungs is fairly well-known, but whether or not vaping is a healthier alternative to smoking remains unclear

IQOS offers adult smokers a smoke-free alternative to traditional cigarettes, allowing them to experience the rich and satisfying taste of tobacco without the smoke and ash

But, of course, if consumers overuse lip balm, they will come to rely on it and afterwards have to continue using the product

To accelerate the next phase of our transformation journey, we are now committed to Building a Smokeless^ World and becoming a predominantly smokeless business by 2035