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In a market where all cigarette brands are sold at the same price (as was the case in Canada before 2003), a smoker facing a price increase had the options to quit, to cut down or to pay the price increase

However, the researchers also note that these two factors are interrelated, so its difficult to parse out the precise reason for the change

S2CID 43763340

During controlled product administration, all subjects were to take the same number of puffs (50) from the e-cigarette products with a defined inhalation pattern (5-s puffs every 30 s) while monitored by the clinical staff in an attempt to standardize nicotine intake

A bit of both, but in a loving way