cigarettes marketed to women In 1955, Marlboro was dying with just 1% market share, 0 growth and known as a “women's cigarette.” 24 months later? Sales were up 3000%. All because Leo Burnett (the ad legend Mass Marketing Begins – img0520

Mass Marketing Begins img0520 Torches of Freedom: Women and Smoking Propaganda Sociological Images Tobacco Industry targeting of women and girls CANSA The Cancer Association of South Africa CANSA The Cancer Association of South Africa The Center for the Study of Tobacco and Society: How cigarette companies targeted women through advertising The Cancer Letter The tobacco industry has marketed to women since the 1920s by co opting language and images that reflect popular social movements of the timefrom suffrage to glamour to women's equality to health consciousness. How Big Tobacco used women's equality struggles to sell cigarettes

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