The Challenger Sale Spring26 biennial award offered by Fitzcarraldo

biennial award offered by Fitzcarraldo Editions

'A nuanced

This remarkable book rises to the challenge of making sense of those remains

one pessimistic – which paint a picture of Europe in crisis and offer a choice as to what

With this riveting and beautifully written book

The Challenger Sale Spring26 biennial award offered by FitzcarraldoTHE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps